CCSU BBA (103) – Managerial Economics


Managerial Economics
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Managerial Economics

1- Unit of Managerial Economics

UNIT 1: Managerial Economics ( Book )
1Definition, Nature of Economics as an Art or ScienceVIEW
2Scope & Limitation of EconomicsVIEW
3Relevance of Economics in Business ManagementVIEW
4Nature and Scope of Managerial EconomicsVIEW
5Managerial Economics Relationship with Other SubjectsVIEW

2- Unit of Managerial Economics

UNIT 2 ( Book )
1Meaning of Demand, Demand Theory and ObjectivesVIEW
2Demand Theory ObjectivesVIEW
3Demand Analysis, Demand ScheduleVIEW
4Demand Curve and Nature of CurvesVIEW
5Laws of Demand, Elasticity of Demand & TypesVIEW
6Laws of Demand, Elasticity of Demand MeasurementVIEW
7Indifference Curves Analysis Consumer EquilibriumVIEW
8Consumer Surplus: Price, Income and Substitution EffectVIEW
9Demand ForecastingVIEW

3- Unit of Managerial Economics

UNIT 3 ( Book )
1Market Analysis: Nature of MarketVIEW
2Types of Markets and Their CharacteristicsVIEW
3Pricing Under Different Market Structures: Perfect MonopolyVIEW
4Pricing Under Different Market Structures: OligopolyVIEW
5Pricing Under Different Market Structures: Monopolistic CompletionVIEW
6Price Discrimination Under Monopoly CompetitionVIEW
UNIT 4 ( Book )
1Pricing MethodsVIEW
2Pricing PoliciesVIEW
3Theories of factor PricingVIEW
4Factor Pricing v/s Product PricingVIEW
5Price Discrimination VIEW
6National Income Concept and Measurement
> Nation Income ConceptVIEW
> National Income: Alternatives Concept and the MeasurementVIEW
UNIT 5 ( Book )
1Economic Growth and DevelopmentVIEW
2Business CycleVIEW
3The Balance of PaymentsVIEW
4Inflation
> Elementary Idea of InflationVIEW
> Inflation meaning and theories and Control MeasureVIEW

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