Introduction to consumer Behavior (CB): Importance,
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2
Scope of Consumer Behavior
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3
Need for studying consumer Behavior
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4
Consumer Research Process
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2 – Unit of Consumer Behavior
UNIT 2Consumer Models: {Book Link}
1
Economic Model
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2
Psychoanalytic Model
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3
Sociological Model
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4
Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model
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3 – Unit
UNIT 3 {Book Link}
1
Individual Determinates
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2
Perceptual process
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3
Consumer Learning process
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4
Consumer attitude formation
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5
Attitude Measurement
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6
Meaning and nature of personality, Self-Concept
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4 – Unit
UNIT 4 {Book}
1
Influences & Consumer Decision making: Family
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2
Reference Group
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3
Personal, Social and cultural influence on CB
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4
Consumer Decision making process
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5
Consumer Communication process
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6
Consumer Satisfaction
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5 – Unit
UNIT 5 {Book}
1
Industrial Buying Behaviour: Participants
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2
Characteristics of industrial markets
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3
Factors influencing industrial markets
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4
Stages of industrial buying process
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5
Customer and Marketing of services
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