CCSU BBA (401) – Consumer Behavior


Consumer Behavior
Hope you will Found these Notes Helpful

Consumer Behavior

1 – Unit of Consumer Behavior

 UNIT 1 {Book Link} 
1Introduction to consumer Behavior (CB): Importance,VIEW
2Scope of Consumer BehaviorVIEW
3Need for studying consumer BehaviorVIEW
4Consumer Research ProcessVIEW

2 – Unit of Consumer Behavior

 UNIT 2 Consumer Models: {Book Link} 
1Economic ModelVIEW
2Psychoanalytic ModelVIEW
3Sociological ModelVIEW
4Howard & Seth model, Nicosia model, Engel-kollat-Blackwell modelVIEW

3 – Unit

 UNIT 3 {Book Link} 
1Individual DeterminatesVIEW
2Perceptual processVIEW
3Consumer Learning processVIEW
4Consumer attitude formationVIEW
5Attitude MeasurementVIEW
6Meaning and nature of personality, Self-ConceptVIEW

4 – Unit

 UNIT 4 {Book} 
1Influences & Consumer Decision making: FamilyVIEW
2Reference GroupVIEW
3Personal, Social and cultural influence on CBVIEW
4Consumer Decision making processVIEW
5Consumer Communication processVIEW
6Consumer SatisfactionVIEW

5 – Unit

 UNIT 5 {Book} 
1Industrial Buying Behaviour: ParticipantsVIEW
2Characteristics of industrial marketsVIEW
3Factors influencing industrial marketsVIEW
4Stages of industrial buying processVIEW
5Customer and Marketing of servicesVIEW

All CCSU BBA, b.com, and other Notes and Question papers are available on our Site, And Subscribe to YouTube Channel

We are here to provide a complete solution for your study in PG/UG Course, you will get all the support materials, ccsu notes, ccsu results, and other materials on our site of all universities of India but due to some circumstance we are not able to provide you the notes and support materials of few University right this time but we are working on that and as soon as possible you will get the notes of that missing University also, so stay tuned with us and keep support.

Leave a Reply

Your email address will not be published.