CCSU BBA (401) – Consumer Behavior

Consumer Behavior Hope you will Found these Notes Helpful

1 – Unit of Consumer Behavior

	UNIT 1 {Book Link}
1	Introduction to consumer Behavior (CB): Importance,	VIEW
2	Scope of Consumer Behavior	VIEW
3	Need for studying consumer Behavior	VIEW
4	Consumer Research Process	VIEW

2 – Unit of Consumer Behavior

	UNIT 2 Consumer Models: {Book Link}
1	Economic Model	VIEW
2	Psychoanalytic Model	VIEW
3	Sociological Model	VIEW
4	Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model	VIEW

3 – Unit

	UNIT 3 {Book Link}
1	Individual Determinates	VIEW
2	Perceptual process	VIEW
3	Consumer Learning process	VIEW
4	Consumer attitude formation	VIEW
5	Attitude Measurement	VIEW
6	Meaning and nature of personality, Self-Concept	VIEW

4 – Unit

	UNIT 4 {Book}
1	Influences & Consumer Decision making: Family	VIEW
2	Reference Group	VIEW
3	Personal, Social and cultural influence on CB	VIEW
4	Consumer Decision making process	VIEW
5	Consumer Communication process	VIEW
6	Consumer Satisfaction	VIEW

5 – Unit

	UNIT 5 {Book}
1	Industrial Buying Behaviour: Participants	VIEW
2	Characteristics of industrial markets	VIEW
3	Factors influencing industrial markets	VIEW
4	Stages of industrial buying process	VIEW
5	Customer and Marketing of services	VIEW

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