CCSU BBA(301) – Advertising Management

Advertising Management Notes Hope you will found these notes helpful

Advertising Management

1- Unit of Advertising Management

UNIT 1
1Advertising: Introduction and ScopeVIEW
2Importance of Advertising in BusinessVIEW
3Role of Advertising in Social and Economic Development of IndiaVIEW
4Ethics and Truths in Indian Advertising VIEW

2- Unit of Advertising Management

UNIT 2
1Integrated Communication Mix (ICM): Meaning and ImportanceVIEW
2Communication: Meaning and ImportanceVIEW
3Process of CommunicationVIEW
4Communication Mix: ComponentsVIEW
5Role of Communication Mix in MarketingVIEW
6Branding: Meaning and Importance in AdvertisingVIEW

3- Unit of Advertising Management

UNIT 3
1Promotional Objectives: Importance Determination of Promotional ObjectivesVIEW
2Setting Objectives DAGMARVIEW
3Importance of Advertising BudgetVIEW
4Establishing the BudgetVIEW
5Approaches Allocation of BudgetVIEW
UNIT 4
1Advertising Copy: MeaningVIEW
2Components of Advertising CopyVIEW
3Types of Advertising CopyVIEW
4Importance of Creativity in Advertising VIEW
5Media Planning: Importance, StrategiesVIEW
6Media MixVIEW
UNIT 5
1Advertising Research: ImportanceVIEW
2testing Advertising Effectiveness Market Testing for AdsVIEW
3International Advertising: ImportanceVIEW
4International vs. Local AdvertisingVIEW

All CCSU BBA, b.com, and other Notes and Question papers are available on our Site

Leave a Reply

Your email address will not be published. Required fields are marked *